Saturday, September 19, 2009

Summary vs. Feature Leads

While summary leads in hard news stories focus on getting the "who, what, where, when, why and how" to the reader as quickly as possible, feature leads focus on drawing the reader into a story that he or she might skim over regularly.

In this bright published by The Baltimore Sun, a short feature is started with a summary feature lead. Unlike a summary news lead, which includes the main information of the story, a summary feature lead gives the reader a preview of what the story is about.

"It's not the Black Pearl, but Johnny Depp's yacht has been spotted docked around the Chesapeake Bay this week."
http://www.baltimoresun.com/entertainment/news/bal-johnny-depps-yacht-0918,0,7487498.story

In this feature about an intersex horse racing in the Tony Maurello Stakes this week, a narrative lead is used to present to the reader a specific character in the story, in this case, the horse.

"Martha Maxine might seem like an ill-fitting name for a 5-year-old male horse, but there is an explanation. He used to be a she."
http://www.nytimes.com/2009/09/19/sports/19racing.html?ref=sports

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